The Digital Life Index was started as a way to help business leaders make people-first decisions when it comes to their digital strategies. The index is compiled using data from surveys and interviews with people all over the world about how they use technology in their everyday lives.
The goal of the index is to give businesses a better understanding of how people are using technology, what devices they’re using, and how they’re using them. This information can help businesses make more informed decisions about where to focus their resources when it comes to developing new products and services.
The index has been incredibly successful, and it has helped many businesses reorient their digital strategies to better meet the needs of their customers. Thanks to the Digital Life Index by Publicis Sapient.
Agency: Publicis Sapient
Design & Animation: Alain Lores, Jorge Lega
Project Manager: Joseph Areas