Sand to silicon

Art Direction, Design, Animation
CLIENT
Intel
PROJECT TYPE
Art Direction, Design, Animation
PROJECT YEAR
2020

A design-driven visualization that explains how raw silicon material transforms into semiconductor chips a process that is invisible, complex, and nearly impossible to film.Using procedural animation, particle simulation, and motion design, the piece simplifies a technical concept into a clear, visual story.Created to demonstrate how 3D animation can help tech and industrial companies communicate innovation and make unseen processes understandable.

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Credits

Client: Intel

Production Company: PGP

Agency: Gamut Creative

Producer: Peter Gordon

Creative Director: Alain Lores

Art Director: Jorge Lega

Lead 3D: Jorge Lega

Motion Design: Alain Lores & Steven Guas

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